Athens IS!

TBEX Europe: 11.7 million tweets for Athens (photos + video)

Posted by newsroom in Travel Oct, 31 2014 No Comments Author: newsroom

The TBEX conference led to 11.7 million tweets, 68,086,915 impressions and 14,500 mentions from over 3,400 different users

TBEX Europe 2014 – the Travel Blog Exchange European Conference – in Athens was a resounding success as TBEX attendees from 53 countries arrived in the country to participate in events from October 23-25. The buzz on social media began even before they arrived with tweets of the event reaching over 11.7 million and with over 68,086,915 impressions through 14,500 mentions from over 3,400 different users on twitter alone via the official hashtags #TBEXATHENS and #THISISATHENS. All up, over 350 types of content (tweets, posts, instagram photos, interactions, etc.) were recorded on the social media profile of the Municipality of Athens.
Athens has every reason to anticipate a major boost to its profile following this event that saw the arrival of an international community of travel bloggers, writers, new media content creators and social media savvy travel industry professionals to Greece.
“The message that Athens is a modern, safe and multidimensional tourism destination, with unique cultural, historical and natural features, is circulating internationally in an exceptional manner,” the Athens Convention and Visitors Bureau (ACVB) said in an announcement.